So apparent must be the importance of

This effect is often underrated, being in fact passed by without a thought by the average stenographer, and the ordinary business man is so busy seeing that his dictation is correctly transcribed that he gives little thought to this essential. Many firms refuse such letters entirely. The subject matter may be pertinent and well composed and yet the letter itself be so arranged typo-graphically and so disposed on the page that the unity of the whole is lost. R. He comes high, but the difference in results is remarkable. A man may be told nearly anything face to face - it is qualified by the bearing, tone of voice, manner and earnestness of the speaker. What is written, on the other hand, is put down in black and white to stay. Weirs says, "Eloquence, either real or imaginary, has no place in a business letter. Orthography and capitalization, particularly of proper names, should be exact and uniform. Of course, there are other things required than this form of literary ability - that’s what you’d call it.’ "

Simplicity and clearness as an element of expression cannot be rated too highly. The record is permanent.

Letters often tend to verbosity from the fact that they are dictated instead of written. Some people - particularly those receiving few letters - like to receive lengthy correspondence.
.00, relates that one of the company travelers visited Detroit in response to an apparently good lead and found a twelve-year-old boy wanted a dozen cement mixers "to go into the mail-order business with., and vary his correspondence accordingly, while a mail order house might have no means of judging a man but by his bare letter. Such letters are usually in imitation typewriting with blanks left for the name of the party addressed, and when carefully executed are a close imitation of a typewritten letter. Brown," "We ask you, Mr.

Something which is the a b c of life and a mere matter of routine to the writer in a certain line may be abstruse and complicated to a non-technical reader."
http://blog.livedoor.jp/plainbearing2018/archives/8488227.html
Some companies putting out expensive catalogs write a letter asking a doubtful inquirer to fill out an information blank before sending a catalog. Smith, if we have not treated you fairly?" etc.
http://www.blogghy.com/blog.php?user=thrustpad2018¬e=1916596
The promiscuous writing of letters of recommendation has done much to cheapen the effect of recommends. This is ably expressed by Forrest Crissy, who says:
http://thrustpad2018.blogmaster.net/post-so-where-and-how-can-someone-458847.html
"So apparent must be the importance of this branch (tact and tone in business letters) of business systematization, that scarcely a word of argument is needed to enforce its necessity. Before the stenographer starts the address, calculation should be made as to how many lines the letter will run and as to how it should be disposed on the page. To him, brevity to the point of curtness is always welcome.
http://blogs.montevideo.com.uy/hnnoticiaj1.aspx?140293,35738
Yet this man has always considered him-self an adept in letter-writing - and for a time he completely hypnotized me into that view.